Nissan Thailand Wins Four Car of the Year 2026 Awards, Highlighting the Strength of its e-POWER Lineup
Bangkok, Thailand (10 March 2026) – Nissan in Thailand continues to strengthen its presence in the Thai automotive market through continuous improvements in product quality, driving performance, and customer-focused technologies. This commitment has been reflected at the Car of the Year 2026 event, where Nissan received four awards across several key vehicle segments.
These recognitions highlight Nissan’s diverse lineup in Thailand, covering SUVs, MPVs, and pickup trucks—each designed to meet different lifestyle needs and usage requirements.This year, Nissan received awards in the following categories:
- BEST HYBRID SUV UNDER 1,300 c.c. – Nissan KICKS e‑POWER
- BEST HYBRID MID‑SIZE SUV UNDER 1,500 c.c. – Nissan X‑TRAIL e‑POWER with e‑4ORCE
- BEST FAMILY HYBRID MPV – Nissan SERENA e‑POWER
- BEST HIGH‑LIFTED PICKUP 4WD UNDER 2.3L – Nissan NAVARA DC PRO‑4X 7AT
Three of this year’s awards went to Nissan models equipped with e‑POWER, Nissan’s unique system where the wheels are driven solely by the electric motor, while the engine is used to generate electricity. This system provides smooth acceleration and responsive performance without requiring external charging.
Nissan KICKS e‑POWER: A compact SUV recognized for its ease of use, fuel efficiency, and smooth acceleration delivered by its electric motor.
Nissan X‑TRAIL e‑POWER with e‑4ORCE: The X-TRAIL offers stable and controlled driving through the combination of e-POWER and Nissan’s e-4ORCE
all-wheel-control technology, contributing to enhanced confidence across various road conditions.
Nissan SERENA e‑POWER: A family‑focused MPV offering spacious seating, comfort, and quiet e‑POWER driving for everyday activities.
The Navara PRO-4X continues to be acknowledged for its durability, capability, and suitability for both lifestyle and work needs within the Thai market.
The Car of the Year awards offer an independent evaluation of each model’s quality, performance, safety, and overall value. For customers, this provides a reliable reference when selecting vehicles that best support their daily driving needs.
For models equipped with Nissan’s e‑POWER system, the awards reaffirm the benefits customers can expect in everyday use,responsive acceleration, smooth performance, and driving convenience without charging.
Navara’s recognition further supports customer confidence in choosing a pickup known for strength, versatility, and long-term dependability.
"We appreciate the recognition received at this year’s Car of the Year awards. These results reflect the continuous efforts of our teams and the positive response from customers toward Nissan technologies, including e-POWER. We remain committed to developing products that meet customer needs in Thailand,"said Takaaki Yanagi, Senior Vice President, Nissan Thailand.
The Car of the Year awards, organized by Grand Prix International Public Company Limited, aims to provideconsumers with clear information about vehicle performance and quality. Assessments are conducted by specialists across relevant automotive fields.
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For more information, please contact:
Communications Department
Nissan Motor (Thailand) Co., Ltd.
Email: Communications@nissan.co.th