Nissan to launch "New Nissan Serena e-POWER" at 46th Bangkok International Motor Show

Bangkok, Thailand (March 17, 2025) - Nissan Thailand is set to create excitement at the 46th Bangkok International Motor Show with the official launch of the "New Nissan Serena e-POWER." By introducing the e-POWER version to its popular midsized MPV lineup, Nissan will elevate customers' travel experience with a responsive, 100% electric motor driving performance without the hassle of charging; enabling customers toenjoy the "Big. Easy. Fun." journey with their loved ones.

The New Nissan Serena e-POWER will be displayed as part of Nissan’s full vehicle lineup, allowing visitors to experience up close, along with special offers available for customers throughout the event from March 26 - April 6, 2025, at IMPACT Muang Thong Thani.

Mr. Toshihiro Fujiki, President of Nissan Thailand and ASEAN, said, "When we first introduced New Nissan Serena last year, the response in terms of sales and customer feedback was very positive. We truly appreciate the trust and enthusiasm from Thai customers. We are confident that the New Nissan Serena e-POWER will keep this momentum going, bringing an elevated the 100% electric motor driving experience to our customersand elevating journey in comfort and style. This launch also reinforces our long-standing commitment to Thailand, a commitment we've upheld for over 72 years .”

In addition to New Nissan Serena e-POWER launch, Nissan will showcase and offer test drives of its popular models at this year’s Bangkok International Motor Show – Nissan Serena, Nissan Kicks e-POWER, Nissan Almera, Nissan Navara, and Nissan Terra.

Nissan has also prepared special promotions to make it easier for customers to own a quality vehicle with the SAY YES! campaign, offering a variety of options to suit individual needs. These include special 0% interest rates, installment plans up to 96 months, and special discounts of up to 30,000 baht for Nissan owners.

HighLight Vehicles at the Nissan Booth:

Nissan Serena: the recent won Car of The Year in the Best mid size MPV category. With its renowned “Big.Easy.Fun.” concept, the midsized MPV provides a smooth driving experience and a spacious, comfortable passenger cabin equipped with comprehensive safety technology and conveniences, delivering "Excitement in Every Drive, Convenience in Every Detail".

Nissan Kicks e-POWER offers a fun driving experience with immediate response and acceleration like a 100% electric vehicle, without requiring any changes in usage patterns or concerns about charging stations. Featuring Nissan’s outstanding e-POWER technology that has won numerous awards, including Car of The Year 2025 in the Best Hybrid SUV under 1,300 cc category. It provides fun driving and confidence with e-Pedal Step, which can accelerate and decelerate using only the accelerator pedal. It is also equipped with several advanced features in the 360° Safety Shield technology package.

Nissan Navara, the " Ton Prompt Lui" pickup truck and winner of Car of The Year 2025 in the Best High-lift Pickup under 2,500 cc category, is built to tackle any terrain. It comes with a new interior design for enhanced convenience while standing out for its heavy-duty loading capacity, thanks to its steel chassis, providing durability for all routes. Its powerful engine is environmentally friendly with Euro 5 standards, and drivers can be confident with advanced safety technology throughout. The PRO-4X and PRO-2X models feature a sportier, more adventure-ready design, enhanced with premium touches including a newly designed front console with a large 9-inch high-definition touchscreen. Driver and passenger comfort is further improved with an 8-way power-adjustable driver's seat, Zero Gravity front seats to reduce fatigue on long drives, and soft-touch materials at frequent contact points for both comfort and beauty. The seats are upholstered with Quole Modure that doesn't accumulate heat, remaining comfortable even on long journeys.

Nissan Almera, the compact sedan that is “All You Need At Speed You Want” with a powerful engine providing an exciting driving experience that is cost-effective for everyday use. It comes with the NissanConnect Services application allowing drivers to communicate with their car remotely via smartphone, and the latest Walk-Away Lock feature for added convenience and safety with automatic locking. It also has an SOS system for peace of mind, allowing drivers to press a button for immediate assistance through the car's audio system in case of emergency or accident.

Nissan Terra, the versatile family vehicle that is "More Than You Ever Need In A PPV"  makes every journey memorable with confident, fun, and safe driving. It features a premium Bose Premium Audio system with surround sound from 8 high-quality speakers plus an amplifier. Additionally, it is equipped with an 11-inch screen for rear passenger entertainment, supporting both HDMI and Smart TV connections.

Customers can visit the Nissan booth at the 46th Bangkok International Motor Show between March 26 - April 6, 2025, at IMPACT Muang Thong Thani, and at Nissan showrooms nationwide.

For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, X and LinkedIn and see all our latest videos on YouTube.

For more information, please contact:
Nissan Motor (Thailand) Co., Ltd. – Communications Department
Tel +66 (0) 2339 3400 Ext. 4113-4114 / Fax +66 (0) 2253 1022 www.nissan.co.th

Fleishman Hillard Thailand
Email: yaninee.kasitaranon@fleishman.com
Tel +66 (0) 85 953 3330