Nissan Thailand begins production of the All-New NISSAN KICKS e-POWER
Reinforcing Thailand as a strategic manufacturing hub in ASEAN with an integrated production line and local production of the e-POWER model
Bangkok, Thailand (3 April 2026) – Nissan Thailand today announced the start ofproduction of the All-New NISSAN KICKS e-POWER, marking a significant milestonethat underscores the company’s long-standing commitment to Thailand as a keyproduction and export hub for ASEAN. Nissan aims to deliver the latest compact SUVto customers across Thailand in May 2026.
Shohei Yamazaki, Chairperson, Management Committee for Japan/ASEAN &Affiliate Companies, Nissan Motor Co. Ltd., said, “Nissan has operated inThailand for more than 73 years, continuously strengthening our products andmanufacturing capabilities to meet evolving customer needs. Today, we mark animportant milestone as we begin production of the All-New NISSAN KICKS e-POWER,showcasing the capabilities of our local talent in delivering products with Japanesequality”.
Recently unveiled at the 47th Bangkok International Motor Show, the All-NewNISSAN KICKS e-POWER is a key model in Nissan’s electrification strategy inThailand. The model features a bold design and is powered by Nissan’s proprietary e-POWER technology. It also introduces ProPILOT, Nissan’s advanced driverassistance system, to the Thai market.
Attending the start-of-production ceremony were Mr. Shohei Yamazaki, Chairperson of the Management Committee for Japan/ASEAN & Affiliate Companies (AFL), Nissan Motor Co., Ltd.; Mr. Toshihiro Fujiki, Corporate Executive, Global Aftersales, Nissan Motor Co., Ltd., and former President of Nissan ASEAN and Thailand; as well as Nissan’s long-standing partners from Siam Motors Group, including Chairman Dr. Phornthep Phornprapha, President Mr. Prakasit Phornprapha, and other senior executives from Siam Motors Group and Nissan Motor Thailand.
###
For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, X and LinkedIn and see all our latest videos on YouTube.
For more information, please contact:
Communications Department
Nissan Motor (Thailand) Co., Ltd.
Email: Communications@nissan.co.th