Nissan Invites People to Rethink the Value of 45 Minutes Through Every Minute Matters Campaign

Bangkok, Thailand (2 September 2026) – Nissan Thailand is continuing its “Every Minute Matters” campaign with a new 45-minute skippable advertisement and Digital Out-of-Home (DOOH) execution, bringing the value of 45 minutes to life across both online and offline experiences.

45 minutes can be a significant amount of time, particularly when it is spent waiting. Whether it is sitting through a 45-minute advertisement online or seeing the same amount of waiting time represented through a red traffic light, both situations make the value of those 45 minutes easier to understand and relate to.

Under the idea “Life Moves Forward. No need to Wait to Charge,” Nissan brings this insight to life online through a 45-minute skippable advertisement on YouTube. By deliberately creating an advertisement that runs for the full 45 minutes, the execution draws on the familiar choice to skip long-form content rather than wait for it to finish.

The same idea extends into the physical world through a new red-light DOOH execution across Bangkok. Featuring a traffic light displaying “45”, the visual places the campaign’s 45-minute idea within another familiar situation where people experience waiting in their daily lives.

Together, the two executions turn 45 minutes from an abstract measure of time into experiences people can immediately recognize and relate to—whether on screen or on the road.

45 Minutes Can Mean More Than Waiting

While 45 minutes may seem to be a relatively short part of the day, it can represent a meaningful part of everyday life. In that same amount of time, people could enjoy a meal with family, complete a workout, spend quality time with loved ones, finish personal errands, or simply enjoy a moment for themselves.

More importantly, 45 minutes is not just about a single moment of waiting. When that amount of time is repeated week after week, the minutes accumulate into days, weeks, and even months that could otherwise be spent with family, pursuing personal interests, or enjoying life's meaningful moments.

By placing 45 minutes within familiar situations where people would rather not wait, the campaign encourages audiences to consider not only the length of that time, but also what else those 45 minutes could become.

The latest executions build on the phase of Every Minute Matters, introduced under the campaign idea “Life Moves Forward. No Need to Wait to Charge.” The campaign initially launched through DOOH media across Bangkok, utilizing relatable everyday situations to highlight how time spent waiting can affect daily routines and the moments that matter most, encouraging people to think differently about how they spend their time.

Through Every Minute Matters, Nissan continues to encourage people to think differently about the value of time and how seemingly ordinary moments can add up to something meaningful over time. The campaign also reflects the benefit of Nissan e-POWER, which delivers electric driving experience without the need for external charging, allowing drivers to focus more on what matters most.

Launching simultaneously from 1 September 2026, the 45-minute skippable advertisement will be available on YouTube, while the red-light DOOH brings the same 45-minute idea to selected locations across Bangkok.

Life Moves Forward. No Need to Wait to Charge.

For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, X and LinkedIn and see all our latest videos on YouTube.

For more information, please contact:
Communications Department
Nissan Motor (Thailand) Co., Ltd.
Email: Communications@nissan.co.th