Nissan e-POWER’s campaign shows Life is Too Valuable to Spend Waiting

Bangkok, Thailand (18 September 2026) – Nissan Thailand is continuing its "Every Minute Matters" campaign with the launch of a new hero film that celebrates what people can do when they spend their time on what matters most.

Building on the campaign idea "Life Moves Forward. No Need to Wait for Charging," the film shifts the conversation from waiting to living, exploring how time can create opportunities for experiences, relationships, and moments that matter in everyday life.

Building on earlier phases that encouraged people to rethink the value of time, the new hero film brings the idea to life through a story that focuses not on waiting, but on the possibilities time can create.

More to Do Than Wait 

The hero film follows a character who embraces every opportunity that comes their way, filling their day with activities, experiences, and moments that make life meaningful. Through a fast-paced, playful narrative, the film shows how people can use time for what they genuinely want to do rather than simply waiting.

For some people, that time may be spent discovering a new place. For others, it could mean spending time with loved ones, pursuing personal interests, completing daily tasks, or simply taking a moment for themselves.

By focusing on what people can do with their time, the film encourages audiences to think differently about how they choose to spend it and why even small amounts of time can hold meaningful value.

Rather than focusing on waiting itself, the film shifts the conversation to what that time could make possible, reinforcing the idea that when there is always more to do, every minute matters.

Giving Time Back to Life

The ongoing campaign continues the idea of "Life Moves Forward. No Need to Wait for Charging," linking the value of time to the everyday benefit of Nissan e-POWER.

Nissan e-POWER delivers an electric driving experience without waiting to charge, giving drivers greater flexibility to keep moving in everyday life.

The benefit of Nissan e-POWER is not simply avoiding a charging stop. It is the freedom to spend that time elsewhere, whether with family, pursuing personal interests, completing important tasks, or creating new experiences.

Through Every Minute Matters, Nissan continues to encourage people to think differently about the value of time and how mobility can fit naturally into everyday life. The latest hero film reflects Nissan's belief that technology should help people spend more time on what matters most.

The Nissan e-POWER Every Minute Matters is being deployed through a multi-channel media approach designed to maximize reach and frequency, leveraging television for mass awareness and digital audio platforms (JOOX and Spotify) to extend engagement and message recall among target audiences.

Life Moves Forward. No Need to Wait for Charging.

For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, X and LinkedIn and see all our latest videos on YouTube.

For more information, please contact:
Communications Department
Nissan Motor (Thailand) Co., Ltd.
Email: Communications@nissan.co.th