Nissan Thailand strengthens marketing and sales with announcement of new management appointments

Bangkok, Thailand (January 12, 2026) – Nissan Thailand has announced new appointments in its marketing and sales leadership as part of its commitment to enhancing organizational agility and adapting to the fast-moving automotive market. Effective January 1, 2026, Yuma Endo will assume the role of Head of Marketing, and Nattawut Chaikornkij will take on the position of Head of Sales. Both will report directly to Takaaki Yanagi, Senior Vice President of Nissan Thailand.  

“These appointments underscore our commitment to faster decision-making, enhance collaboration with our dealer network, and delivering greater value to customers in Thailand,” said Takaaki Yanagi, Senior Vice President of Nissan Thailand.

Yuma Endo, currently General Manager of the ASEAN Business Planning Office, where he is responsible for the Corporate Mid-Term Plan. In his new role as Head of Marketing, he will provide strategic leadership across all marketing functions, including product marketing, brand marketing, and cross-carline campaigns and promotions, with the goal of elevating Nissan’s brand presence in Thailand.

Endo joined Nissan in 2009 and brings extensive expertise in aftersales, marketing, and sales planning. His career includes roles as Chief Marketing Manager, Technical Assistant to executive leadership, and regional business support in marketing and sales planning. He has worked in Japan, Canada, and Thailand, giving him a strong global perspective on market dynamics.

Nattawut Chaikornkij, currently General Manager of Field Sales Operations, Corporate Sales & Used Car, will take on the role of Head of Sales. In this capacity, he will lead Nissan’s sales strategy; oversee field sales operations, corporate sales, vehicle operations, and manage sales activities and events for both corporate and dealer networks.

With over 13 years of automotive experience, Nattawut bring strong expertise to Nissan Thailand. Nattawut, who joined in 2013, specializes in area sales, corporate sales, and used car operations. Nattawut has driven sales performance nationwide and excels in fleet management. His deep market knowledge and strong dealer relationships will reinforce Nissan’s commitment to sustainable growth in Thailand.

These appointments underscore Nissan’s commitment to strengthening its marketing and sales leadership team and driving sustainable growth in Thailand’s dynamic automotive market.

For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, X and LinkedIn and see all our latest videos on YouTube.

For more information, please contact:
Kamolchanok Charoenjindarat
Communications Department
Nissan Motor (Thailand) Co., Ltd.
Email: kamolchanok.cha@nissan.co.th