NISSAN LAUNCHES “EVERY MINUTE MATTERS” CAMPAIGN BRINGING THE BENEFITS OF e-POWER TO EVERYDAY LIFE

Bangkok, Thailand (25 August 2026) – Nissan Thailand has launched "Every Minute Matters", a communication platform built around a simple belief: when people spend less time waiting, they have more time for the things that matter most.

Through the campaign "Life Moves Forward, No Need to Wait to Charge," Nissan highlights how Nissan e-POWER delivers an electric driving experience without the need for external charging, making electrified driving more convenient for everyday life.

As interest in electrified vehicles continues to grow, convenience remains an important consideration for many consumers. According to Deloitte’s 2025 Global Automotive Consumer Study: Southeast Asia Perspectives, charging availability and charging time remain considerations for consumers exploring EV ownership, leading many to look for solutions that fit seamlessly into their daily routines.

Unlike battery electric vehicles, Nissan e-POWER uses a gasoline engine solely to generate electricity, while the wheels are driven entirely by an electric motor. This unique technology delivers the smooth, responsive feeling of electric driving without requiring drivers to stop and recharge the vehicle.

"At Nissan, we believe technology should help people make the most of their time," said Masao Tsutsumi, President of Nissan Thailand and ASEAN. "Nissan e-POWER allows drivers to enjoy an electric driving experience without stopping to charge, helping them spend less time waiting and more time focusing on what matters most."

To bring this benefit to life, the campaign encourages people to think about how they could make the most of their time by driving a vehicle that does not require external charging.

Whether it means spending more time with family, pursuing personal interests, or focusing on daily priorities, Every Minute Matters highlights the value of making the most of every moment.

The campaign is currently being introduced through Digital Out-of-Home (DOOH) advertising across Bangkok and will continue through a series of consumer touchpoints designed to bring Every Minute Matters concept to life.

With Nissan e-POWER, drivers can enjoy the benefits of electric driving while spending less time waiting and more time on what matters most, reinforcing Nissan's belief that Every Minute Matters.

Life Moves Forward. No Need to Wait to Charge.

For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, X and LinkedIn and see all our latest videos on YouTube.

For more information, please contact:
Communications Department
Nissan Motor (Thailand) Co., Ltd.
Email: Communications@nissan.co.th