Bangkok International Motor Show

Nissan Motor (Thailand) Co., Ltd.  today underlined  its commitment to the Thai market and to Thai motorists’ increasingly sophisticated needs with  the official  launch of the iconic NISMO  brand in Thailand, the ultimate essence  of Nissan’s promise to deliver ‘Innovation that Excites. The NISMO launch was highlighted by the unveiling of the Almera NISMO Performance Package and Aero Package at  the 37th Bangkok International Motor Show.

Shoichi  Miyatani , President and CEO of Nissan Motorsports International, or NISMO, said that  this
milestone showcases the ongoing expansion of the NISMO brand globally. “NISMO is Nissan's performance and personalization brand, the ultimate essence of Nissan’s promise to deliver ‘Innovation that Excites’.

Established in 1984 as the specialist motorsports  arm of Nissan, NISMO has built its reputation
in the world of motorsports  by delivering excellent results in motor racing series around the world. NISMO won 9 titles worldwide last year, including Super GT GT500, GT300 in Japan and GT3 in Europe, Australia, and the United States. NISMO also landed double victories in GT500 and GT300 at Thailand’s Chang International Circuit.

“These results demonstrate our passion, capability and commitment to create and deliver innovations for high-performance motorsport.  NISMO is all about providing outstanding performance and experience for a passionate community of enthusiasts around the world,” added Miyatani.

NISMO models appeal not only to performance seekers but also to high-life seekers. The thrill of driving a NISMO model comes from every aspect
of the car. “We are confident that the motorsports- inspired aerodynamics and styling, enhanced handling characteristics and unmatched agility –developed by the same aero design team that worked on the legendary GT-R NISMO -- will
appeal to drivers who are looking for an exceptional driving experience. “concluded Miyatani.

According to Mr. Kazutaka  Nambu, President of Nissan Motor (Thailand) Co, Ltd., the Thai market is very important to NISSAN. “The launch of the NISMO brand is proof of Nissan’s  commitment to making exciting driving experiences accessible to all our Thai customers. We are very confident that  our customers will love the NISMO brand and the high performance characteristics of our line-up. 

 “The first NISMO products in Thailand are the Nissan ALMERA NISMO Performance Package and the Nissan ALMERA NISMO Aero  Package . Nissan ALMERA is the best-selling eco car in Thailand with total sales of over 130,000 units since its launch in 2012. With these two packages many customers will be able to experience the sporty design with NISMO DNA at its core. “Inspired and developed by motorsports expertise, the NISMO Performance Packages come with enhanced aerodynamics and suspension to deliver superb handling and road holding. It is the best-handling car in its class and I am confident our customers will enjoy the dynamic feel of NISMO-ness driving in their daily lives.

“Looking toward the future, Thai customers will also experience the Nissan Motorsports Spirit more as we plan to increase our support of world-class motorsports activities.  This year, I am very pleased to announce, we will continue supporting Nissan GT- Academy which turns gamers into real-life racing drivers following the overwhelming success of seasons 1 and 2,” added Mr. Nambu. Nothing better personifies Nissan’s global success on the motorsports stage, than the iconic and legendary GT-R NISMO, which will be one of the star attractions at Nissan’s stand.

Beside the NISMO launch, Nissan is also demonstrating its commitment  to bringing the ”Innovation that Excites” to Thailand  by displaying product in all segments including: Nissan March and Almera , the best-selling Eco cars. March will offer special DVD player to underline value for money

Nissan X Trail with petrol and Hybrid engines,  the best-selling  and  award-winning  SUV, Nissan Juke  Color Studio , the Sports Crossover  which offers  even more fun and  individuality, Nissan Navara Sportech, guaranteed by the International Pick-Up Of the Year Award and  the APEAL award from J.D Power for its well-accepted performance and design Nissan Sylphy DIG turbo, the most powerful sports sedan in class with 1.6L engine, 190 hp equivalent to 2.5L engine

In addition to this impressive model line up, Nissan has invested heavily in expanding and strengthening  its after sales service capacity in terms of training, equipment and availability of genuine, value-for-money spare parts and accessories. Nissan offers a wide range of special promotional campaigns for each model at the 37th Bangkok International Motor Show at Challenger Hall 1-3 Impact Maung Thong Thani, as well as at Nissan showrooms nationwide, including the lowest 5-percent down payment, free first-class auto insurance, and interest-free financial programs. The promotions start from 22 March until 30 April.

For the Almera NISMO marketing communications, it will start from March 22 under the ‘Performance Unleashed’ concept for below the line , above the line and social media activities  which customers can access through (nismo.nissan.co.th) and join many activities as  Nismo Privilege Member.

For more information, please contact:

Public Relations Department, Nissan Motor (Thailand) Co., Ltd.

Tel: +66 (0) 2339 3400 Ext. 4113-4114, Fax: +66 (0) 2253 1022