NISSAN TO ELECTRIFY ONE FOURTH OF ITS SALES VOLUME IN ASIA AND OCEANIA UNDER MIDTERM PLAN
- New Nissan LEAF to go on sale in Indonesia and the Philippines
- Electrification components assembly and localization in key Southeast Asian markets
HONG KONG, March 9, 2019 – The new Nissan LEAF will go on sale in Indonesia and the Philippines by 2020, underscoring Nissan’s commitment to drive electrification in the region. The expanded availability of the world’s best-selling electric vehicle is an important part of Nissan’s goal to electrify one fourth of its sales volume under its midterm plan, Nissan M.O.V.E. to 2022. The acceleration plan also includes assembly and localization of electrification components in key Southeast Asian markets.
Nissan regional senior vice president and head of Asia & Oceania Yutaka Sanada said the company is working to make safe, smart and sustainable mobility available to as many people as possible: “Nissan is taking leadership to drive awareness and embracing of electrified mobility in Asia and Oceania. We are creating excitement by bringing the new Nissan LEAF to more markets in the region and introducing in Indonesia and the Philippines is a key step. This allows customers to get first-hand experience with the benefits of electric vehicles for themselves and for societies.”
The new Nissan LEAF is the icon of Nissan Intelligent Mobility, the company’s vision to moving people to a better world by changing how cars are powered, driven and integrated into society. With more than 400,000 units of Nissan LEAF sold since it went on sale in 2010, it is the world’s best-selling 100% electric vehicle. Within the region, Nissan has introduced the electric vehicle this year to Australia, New Zealand, Singapore, South Korea, Thailand, Hong Kong and Malaysia.
The introduction of the new Nissan LEAF, together with a series of e-POWER models, marks an important step in the electrification of mobility in Asia and Oceania. e-POWER is Nissan’s proprietary technology that gives customers the benefits of electric vehicles, but without the need to charge. Nissan Serena e-POWER will be the first e-POWER model to be launched in the region, starting with Singapore this year.
Sanada said: “e-POWER, we believe, is the most pragmatic step towards electrification. In addition to introducing electrified mobility, Nissan is working on making them more accessible through electrification components assembly and localization in key Southeast Asian markets.”
The announcements were made at Nissan Futures in Hong Kong, a gathering in Hong Kong of industry leaders, government officials and media from across Asia and Oceania. The three-day event is bringing together influential speakers to discuss how to create a sustainable future through vehicle electrification, and how to make advanced driving technologies more accessible, under the theme "Transform the way we live and drive".
About Nissan Motor (Thailand) Co., Ltd.
Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 190 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.
About Nissan Asia & Oceania
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. Nissan has been operating in the A&O region for over 60 years, employing more than 15,000 employees across research & development, manufacturing, logistics and sales & marketing operations. The A&O region itself encompasses 30+ markets across both Asia and the Pacific, with the regional headquarters based in Bangkok. Nissan has developed long-standing regional partnerships with National Sales Companies, as well as developing a growing network of more than 750 dealers, to deliver a significant Nissan Datsun product line-up to A&O customers. Nissan is driven by Nissan Intelligent Mobility, the company’s vision for a better future for customers where cars are their partners, and where driving is safer, smarter and more efficient. For more information, visit https://asia.nissannews.com/en and follow us on Twitter at https://twitter.com/nissanAO.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.
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