Nissan recognized as a Superbrand in Thailand
The award reflects the votes of more than 19,000 local consumers and brand experts
Bangkok, Thailand (10 April 2019) – Nissan has been recognized as a Superbrand, one of Thailand’s strongest brands, in the 2018 Superbrand market survey.
More than 19,000 Thai consumers, marketers, brand experts, PR professionals and leading figures in the branding world voted to include Nissan in the list of Thai Superbrands 2018.
Nissan received a strong voting score of over 80% in the Superbrands market survey and research, which engaged more than 15,000 consumers and 4,500 business professionals throughout Thailand.
Sureetip La-Ongthong Chomthongdee, Nissan’s vice president for marketing in Thailand, along with Peter Galli, Nissan’s vice president for communications, recently received the Superbrand certificate from Preecha Kaenprom, country director for Superbrands Thailand.
“Being named a Superbrand, which is one of the most prestigious awards, underscores Nissan’s commitment to building brand quality, brand personality and brand affinity in the mind of customers,” said Sureetip. “The rigorous voting process ensures the award represents the views of both experts and consumers, and represents another significant achievement for Nissan in Thailand.”
For his part, Peter said that being recognized as a Superbrand was a great honor and testament to the exceptional hard work and dedication of employees. It also shows the power that comes from putting Nissan’s valued customers at the heart of everything it does. “This recognition also tells us that consumers approve of our vision to transform the way they drive and live, and of our commitment to bring even more innovative technologies across our vehicle portfolio for many years to come.”
About Nissan Motor (Thailand) Co., Ltd.
Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 180 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.
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