Nissan Introduces Blue Switch Program to ASEAN Region

BANGKOK, Thailand (January 27, 2022) – Nissan today announced the expansion of the Blue Switch program to ASEAN region. Nissan’s Blue Switch addresses social concerns by leveraging the unique capabilities of electric vehicles (EVs) for purposes beyond mobility.

In November 2021, Nissan announced its long-term vision, Nissan Ambition 2030, which lays out the plan to deliver superior value to customers by empowering journeys and society through electrified vehicles and technological innovations. One of the activities to support delivery on this plan is Nissan’s Blue Switch program, which started in 2018 in Japan.

“As a pioneer in EVs, Nissan is committed to promoting new ways to use EVs to contribute to a cleaner world and a sustainable society. Electrification is central to our strategy in ASEAN and the expansion of Blue Switch to our region is a critical milestone in fulfilling our long-term vision for empowering mobility and beyond,” said Isao Sekiguchi, Regional Vice President, Marketing and Sales, Nissan ASEAN. “Through this initiative, we look forward to building strategic partnerships with local governments and partners in Thailand, the Philippines, and other markets in ASEAN to making this a reality.”

Blue Switch program promotes the use of EVs to help communities, from disaster relief efforts to providing energy management solutions.

Disaster Relief

Nissan’s vision of utilizing EVs such as Nissan LEAF in disaster relief is evident in the recent response to Typhoon Rai that caused power outages in the Philippines. Nissan LEAF assisted distressed communities in Cebu and Tacloban in providing power from its high-capacity battery to charge over 1,000 mobile phones.

Energy Sharing and Carbon Reduction

Nissan Energy Share is where EVs act as mobile storage batteries to supply homes and society with electricity. To demonstrate this unique energy management capability of the Nissan LEAF, Nissan has opened ‘Nissan Electrification Experience Center’ at Samut Prakarn, Thailand. The center will serve as a knowledge and experience hub for all public keen to understand the role of Nissan’s electric vehicles beyond mobility. The facility is supported by the Thailand Electricity Generation Authority, and partners, including Delta Electronics Thailand and Nichicon Thailand Co.

Additionally, as part of Nissan’s effort to reduce CO2 emissions from its production process, the company is encouraging the use of renewable energy at its plants. Nissan Thailand’s Plant 2 features solar rooftop panels that accounts for over 1/3 of the total energy generation from the Thai manufacturing facility. Generating energy by solar power in a month can help reduce 400 tons of CO2 emission and pollution – equivalent to carbon emission by 86 cars or planting 566 trees.

Eco-tourism Development

Nissan will also look to support the tourism sector, a critical industry for the region by exploring how EV technology can contribute to decarbonization and optimization of local transportation network.  For instance, Nissan is currently working with the Department of Tourism in the Philippines on Safe Trips campaign to encourage eco-tourism.

For information about Nissan Motor (Thailand) Co., Ltd., please visit nissan.co.th, Facebook, Instagram, Twitter and YouTube.

For more information about Nissan’s products, services and commitment to sustainable mobility, visit
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For more information, please contact:

Kamolchanok Charoenjindarat

Nissan Motor (Thailand) Co., Ltd. – Communications Department

Tel +66 (0) 2339 3400 Ext. 4113-4114 / www.nissan.co.th