Nissan Thailand inspires the next generation of marketers at Bangkok University
BANGKOK, Thailand (February 25, 2019) – Nissan recently led an engaging and informative talk to over 70 communication arts students at Bangkok University, designed to support the next generation of marketers and communications practitioners.
The talk by Sureetip La-Ongthong Chomthongdee, Nissan’s vice president for marketing in Thailand, to students at Bangkok University’s Faculty of Communications Arts, gave them insights into the shift in how Thai customers make decisions, and their media consumption behaviors in the ever-changing digital media landscape.
The presentation was drawn from Chomthongdee’s well-recognized marketing expertise and deep understanding of an evolving Thai consumer market, as well as her decades long experience in the Thai auto industry.
Chomthongdee told the students that Nissan is at the forefront of the automotive industries, with the seamless integration between Nissan Intelligent Mobility (NIM) - the company's vision for changing how cars are powered, driven and integrated into society - and the effective digital communication strategies that help drive business results.
“Today’s Thai car buyer’s journey has dramatically changed, with more than 80% of purchasing decision now being made online. In order to stay relevant, brands like Nissan need to be able to keep up with these dynamics and their customer needs,”
Chomthongdee said. “The changes in customer lifestyles pose both challenges and opportunities for us and, as a result, we embrace effective and targeted communication strategies - especially now that we are in the era of digital natives.”
As customers are at the heart of everything Nissan does, the company is constantly working to exceed its customer expectations. “Our digital strategy supports Nissan’s innovative technologies which have been evolving over the years, to ensure we reach our valued customers with the right message, at the right time and, most importantly, through the right channel,” Chomthongdee said.
About Nissan Motor (Thailand) Co., Ltd.
Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 180 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.
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