Nissan in Bangkok International Motor Show 2017
Bangkok, 22 March, 2017-- Nissan Motor Thailand will showcase the Nissan Leaf, the world's best-selling electric vehicle, and the world's first Solid Oxide Fuel-Cell (SOFC) power prototype vehicle at the upcoming 38th Bangkok International Motor Show.
Star attractions for local customers will be the all-new Nissan Note, the first of which was delivered to the first customer just 10 days ago, and the preview launch of the Nissan Navara Black Edition.
According to Mr. Antoine Barthes, President, Nissan Motor (Thailand) Co., Ltd., the full range of 24 Nissan vehicles on display for Thai motorists at the Motor Show reflect many of the state-of-the-art technologies developed under Nissan’s Intelligent Mobility concept our roadmap to achieve zero-emissions and zero-fatalities on the road.
Under this concept, the company is developing vehicles around three core areas of innovation: Nissan Intelligent Driving, Nissan Intelligent Power and Nissan Intelligent Integration.
“The red-hot reaction by the Thai motoring public to the all-new Nissan Note clearly shows that local motorists want compact cars to include the latest safety technologies developed under the Nissan Intelligent Mobility concept,” said Mr. Barthes. “These Intelligent Driving features mean our customers get more confidence through increased safety, control and comfort for everybody on board the Nissan Note," he added.
The all-new Nissan Note arrives in Thailand hot on the heels of its huge success in Japan, which is the world's most technologically demanding auto market. Last November the newest model Note for the Japanese market became the top-selling vehicle in that country.
In addition to the Note and a special version of the best-selling Navara, the Black Edition, Nissan will also be showcasing products representing its global leadership in EV and EV-based technology.
“We have a diverse range of EV-based technologies in our portfolio. In addition to 100% electric vehicles, these technologies include e-Power and fuel cell electric vehicles. Each new technology supplements the portfolio, but does not supplant other technologies,” Mr. Barthes said.
While the Nissan Leaf is the world's best-selling EV, the Solid Oxide Fuel-Cell powered prototype vehicle has the potential to drive the EV market growth even further. The prototype of ‘e-Bio Fuel-Cell’, Nissan’s Solid Oxide Fuel-Cell powered vehicle runs on 100-percent ethanol to charge a 24kWh battery that enables a cruising range of more than 600kms.
In the future, the e-Bio Fuel-Cell will become even more user friendly, because Nissan is currently researching and developing the system that runs on both 100-percent ethanol or ethanol blended water. Ethanol-blended water is easier and safer to handle than most other fuels and without the need to create new infrastructure it has great potential.
Nissan will also have product specialists available at the show to discuss these technologies in greater depth, including Mr. Haruhito Mori, General Manager of Research Planning Group Nissan Motor Japan.
In addition to these EV-based vehicles, Nissan will make many of its more popular models available for Thai customers to enjoy ‘up-close-and-personal’. In the sedan class, Nissan will proudly show the Nissan Sylphy DIG Turbo, the most powerful engine in sedan class with its horsepower 190 ps equivalent 2.5-liter engine.
Also on show will be the superb Nissan Teana, the most luxury sedan packed full of cutting-edge technology; in the SUV segment, the Nissan X-Trail hybrid with the Intelligent Dual Clutch system and, in the group Eco-Car sector, the Nissan March.
“Nissan is proud to showcase at BIMS our clear vision for the future: harnessing autonomous drive, electric vehicles, and connected car technologies and services to build the car – and the car company – of the future,” Mr. Barthes said.
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Nissan was established in Japan since 1933. The company has been partnered with French manufacturer Renault since 1999 and Mitsubishi Motors since 2016 under the Result-Nissan Alliance. Nissan started business in Thailand since 1952, Supported by its newly expanded NMAP R&D Centre Thailand, Nissan Thailand is the largest regional production hub with a current annual production capacity of some 350,000 units. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 200 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.
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For more information, please contact:
Nissan Motor (Thailand) Co., Ltd.
Public Relations Department
Tel: +66 (0) 2339 3400 Ext. 4112-4113
Fax: +66 (0) 2253 1022