Nissan’s Formula E race car gets new kimono-themed look

YOKOHAMA, Japan (Oct. 22, 2019) – Nissan’s Formula E car will done a new, Japan-inspired look as it returns for another season of the electric street racing series to demonstrate the power and performance of the company’s EV technology.

Nissan unveiled the new race car livery today in Yokohama, ahead of season six of the ABB FIA Formula E Championship series. The red, black and white design is inspired by the Japanese kimono garment, a traditional symbol of longevity and good fortune. It will also be featured on the Nissan LEAF NISMO RC, the dual electric-motor performance vehicle based on the Nissan LEAF electric car.

“As we approach the beginning of our second season of Formula E competition, our design team proposed a new look, one that celebrates our Japanese heritage and vibrant technology DNA,” said Alfonso Albaisa, Nissan’s senior vice president for global design. “We used our iconic Nissan racing red, black and white colors layered diagonally in a kimono pattern, which creates a dynamic and powerful impression.”

Nissan invited its nearly 40 in-house designers, working in key markets around the world, to submit concepts for the new design.

Drivers Sebastien Buemi and Oliver Rowland will be back behind the wheel for the Nissan e.dams team. The team entered the championship to showcase its zero-emission vehicle technologies, communicate the company’s Nissan Intelligent Mobility vision, and learn lessons that will be used to develop better road cars for customers.

Highlights of season five included achieving second in championship, six podium finishes (including the last five races), six pole positions (the most for any team), and 16 Super Pole qualifying appearances combined by Buemi and Rowland, making Nissan e.dams the best qualifying team in the championship. The team ended the season with its first ever victory during the final race weekend in New York.

Nissan has developed an updated powertrain for season six, in line with new series regulations. It replaces the dual electric-motor system that delivered record-setting results for Nissan e.dams in season five.

“The second season is sometimes harder than the first,” said Michael Carcamo, Nissan’s global motorsports director. “With a major change to a single-motor solution, we had plenty to do in the off-season. We'll use everything we learned from season five to improve our package, with an even greater emphasis on battery and energy management."

Season six of Formula E will kick off next month in Saudi Arabia. Fourteen races will be held in 12 cities, with the final double-header round taking place in London. New venues this season include Seoul, Jakarta, and the London circuit.

About Nissan Motor (Thailand) Co., Ltd.

Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 180 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.

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