YOKOHAMA, Japan – Nissan proved to be a winner both on and off the track during the brand's debut season in the ABB FIA Formula E Championship.

Sebastien Buemi won the penultimate race on the streets of Brooklyn as the season wound up this month in New York. Four straight podium finishes propelled the Swiss driver to second place in the drivers' championship.

After 13 races in 12 cities around the world, Nissan's season highlights included six podiums (including five in a row to complete the year), six pole positions (the most for any team), and 16 Super Pole qualifying appearances combined between Buemi and Oliver Rowland – making Nissan e.dams the best qualifying team in the championship. Still, the on-track accomplishments are only part of the success story for Nissan.

As the first Japanese company to join Formula E, Nissan used the championship to demonstrate the power and performance of its electric vehicles – a key component of the Nissan Intelligent Mobility vision – and to operate as a testbed for future electric mobility technologies for consumers.

At a team launch event in Japan last November, Nissan also unveiled the Nissan LEAF NISMO RC – a second-generation electric concept racer outfitted with two electric motors from the Nissan LEAF road car.

Nissan showcased Nissan Intelligent Mobility with on-site events at major races across the Formula E calendar. The company also highlighted the link between the Nissan LEAF and the Formula E program in airport and billboard advertising around the world and launched a social media push throughout season five.

"Nissan was very proud to participate in Formula E this season and proud of our first year's results," said Roel De Vries, senior vice president at Nissan and the company's global head of marketing, customer experience and brand strategy. "I want to congratulate Sebastien Buemi on our first win and the entire Nissan e.dams team on six podium finishes and six pole positions in our first season. These great results have helped us demonstrate the power and performance of Nissan Intelligent Mobility."

Buemi set a new series record with 11 appearances in Super Pole qualifying – five more than any other driver.

Rowland scored Nissan's first podium in Sanya, China, and followed that up with another podium on the streets of Monaco. Rowland finished the season in 10th place to become the highest-ranked rookie this season.

"We look back on our debut season with great satisfaction, not only for our on-track results but also for what we've achieved in taking our Nissan Intelligent Mobility message to the world," said Michael Carcamo, Nissan's global motorsports director.

"From our manufacturing centers, our global offices and our dealer network around the world, internally at Nissan the series has provided us with a brilliant platform to further excite everyone about electric mobility and the huge role it will play in all of our lives in the years ahead."

About Nissan Motor (Thailand) Co., Ltd.

Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 180  showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.

 

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.

 

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