Nissan drives career ambition of next generations of Thai students

BANGKOK, Thailand (03 December, 2018) – Nissan Motor Thailand’s vice president of communications, Peter Galli, recently spoke to more than 70 communication students at Mahidol University International College (MUIC) on the topic of how to communicate effectively when the only constant in life is change.

The presentation was based on insights gleaned from his decades of global experience working in media, public relations, executive and corporate communications.

“You should always think big and when opportunity knocks, open the door every time, as you never know what lies behind it and how that could change your life path forever. Also, be clear what you want your career path to be and what you need to do to get there.

Be passionate, curious and positive and always fully commit to everything you do.” Galli told the students.

The presentation covered topics like the changing media landscape in Thailand, storytelling, measuring ROI and crisis management in a social media world, where more and more people are no longer getting their news through traditional media but rather via social media.

“Companies are having to rapidly adapt to the needs of their customers and to reaching them where they are. For example, we recently launched the new Nissan Teana using virtual reality technology and 360 degree video, a communications first for the Thai automotive industry.” Galli said. 

Nissan also launched the all-new Nissan LEAF to Thailand, the bestselling Electric Vehicle in the world and an icon of Nissan Intelligent Mobility, the company’s roadmap for the technological and business evolution of the automotive industry.

Companies also need to participate in their local communities, he said, noting that Nissan is involved in initiatives that give back to Thai society such as its Honor the King’s Legacy and Youth Leadership Development projects.

About Nissan Motor (Thailand) Co., Ltd.

Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 190  showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.

About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.

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