BANGKOK, Thailand (7 February 2020) – The six university student team finalists from Nissan in Thailand’s ‘Honor the King’s Legacy 2019’ competition were recently challenged to create sustainable waste solutions for three communities in Chantaburi province. They will focus on up-cycling rotten durian, re-using plastic rubbish and finding new uses for left over oyster shells, to support sustainable social innovation and create long-term positive impact for these communities.

As part of the second phase of the national competition, the students representing five universities across Thailand joined a ‘Design Sprint Bootcamp’ to conduct field research and then deliver against the program’s goal by creating sustainable waste solutions for local communities that support sustainable social innovation. The six finalist teams were divided into groups to work with three distinct communities and address their unique issues with creative solutions.

‘The Kaelb Craft’ team - from King Mongkut's Institute of Technologym Ladkrabang - and team ‘Klum-Jai’ from Chiang Mai University, worked closely with Baan Namsai to survey the plastic bottles and bags discarded in the community.

Meanwhile, Baan Namjone worked with team ‘Hug-Na-Man-Kaew’ from Mahasarakham University and team ‘B.E. Case’ from Thammasat University to find potential solutions to deal with fallen durian and seeds that farmers had cut and left on the ground to rot. 

Lastly, team ‘TA’  from Chiang Rai Rajabhat University and team ‘Mitr’ from Thammasat University were tasked with coming up with a business plan for the tons of oyster shells left around Baan Takadngao community.

“Not only will the communities be helped long-term by the innovative solutions and plans the students develop, but they also get the opportunity to work on a real community challenge and learn outside the classroom environment,” said Peter Galli, vice president for communications at Nissan in Thailand. “The students and communities came up with many relevant and creative ideas to help drive sustainable social innovation that should result in fantastic sustainable waste management solutions from this collaboration.”

The student ‘Design Sprint Bootcamp’ - organized by Nissan in Thailand in support of the competition and led by Dr. Porramate Chumyim, Senior Consultant and Program Manager, Food Innopolis, National Science & Technology Development Agency (NSTDA) – was designed to help them develop practical and sustainable solutions to community waste issues.

“Nissan remains committed to transforming the way Thai people live and drive by pursuing the goal of zero-emission vehicles, zero fatalities on the road and zero inequality societies. As such, Nissan in Thailand continues to work with Thai universities and students to develop sustainable community social innovation,” Galli said.

Additional workshops with leading local experts in the fields of design, marketing, branding, and marketing communication will be held for the students, and the winners of Nissan’s Honor the King’s Legacy 2019 initiative will be announced in March 2020.

For more information about the project, please visit แค่ใจก็เพียงพอ.com, like the ‘Honor the King’s Legacy’ project on Facebook, and follow us on Instagram

About Nissan Motor (Thailand) Co., Ltd.

Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 170 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.


About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.

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