Nissan’s Customer-Centric Focus Boosts Business Performance
First Quarter Market Share grows 1.4 % on strong customer demand
(Bangkok, 1 September 2017): Nissan Motor (Thailand) Co., Ltd’s focus on three strategies that put the customer at the heart of everything the company does, are paying dividends.
Under the leadership of Presideกnt Antoine Barthes, Nissan Motor (Thailand) Co., Ltd, has been focusing on three primary customer-centric strategies: extending the range of Nissan vehicles available in Thailand by introducing new products; re-engaging its dealer network to grow its presence in Thailand and provide the best customer service, through dealer performance improvement and dealer investment in all areas of the business; and utilizing its footprint in Thailand, along with its advanced R&D facility, to deliver more special editions, tailor-made for local customers.
The company saw strong retail sales in the first quarter of fiscal year 2017 (1 April – 30 June) compared to the same period last year, putting the brand on track to achieve solid double-digit retail sales growth by the end of its fiscal year in March 2018. Helping the positive outlook for growth is the fact that the total Thai auto market is expected to grow in fiscal year 2017. Nissan is also optimistic about the economic outlook for Thailand, helped by steady GDP growth, projected at 3.5%*(source EIU July 2017) along with new vehicle purchases by those customers who participated in the 1st car buyer incentive program.
Mr. Antoine Barthes, President, Nissan Motor (Thailand) Co., Ltd said the solid growth of NMTs business operations in the first quarter and strong projections for the first half of fisical year 2017, were helped by solid customer demand for eco-cars, including the Nissan March, which grew strongly year-on-year, and rising sales of the Almera as the car remains extremely popular with customers. The new Nissan Note is also seeing good sales momentum. “The Navara also delivered very solid year-on-year growth, with the Navara King Cab performing extremely well due to its ongoing popularity with customers,” Barthes said.
As a result, Nissan is currently one of the fastest growing brands in Thailand, notching up a 1.4% growth in market share in Q1. “We are confident that we will be able to achieve 7% market share by the end of fiscal year 2017 if this positive trend continues in the second half of the year as expected,” Barthes said.
Nissan’s growth in Thailand reflects consumer trust in the brand, its products, and its goal of putting Thai customers at the heart of everything it does. “Thailand is an important market for Nissan and we remain committed to growing our business here and continuing to focus on customer happiness, safety and satisfaction,” Bathes added.
He also noted that the company is a production and export hub with its two local production plants which have a combined production capacity of 228,250 units. Some 57% of Nissan’s total production is destined for export.
Nissan will also continue to deliver Innovation that Excites and state-of-the-art Intelligent Mobility technologies and functionality. Earlier this year, the new Nissan Note arrived in Thailand. The Note distinguishes itself from others in the same segment through its unparalleled roominess, safety technologies, excellent fuel efficiency, and value-based pricing.
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For more information, please contact:
Mr. Kamolchanok Charoenjindarat
Nissan Motor (Thailand) Co., Ltd. - Communications Department
Tel: +66 (0) 2339 3400 Ext. 4113-4114 / Fax: +66 (0) 2253 1022 www.nissan.co.th
About Nissan Motor (Thailand) Co., Ltd.
Nissan was established in Japan since 1933. The company has been partnered with French manufacturer Renault since 1999 and Mitsubishi Motors since 2016 under the Result-Nissan Alliance. Nissan started business in Thailand since 1952, Supported by its newly expanded NMAP R&D Centre Thailand, Nissan Thailand is the largest regional production hub with a current annual production capacity of some 350,000 units. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 200 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors, which became the third full member of the Alliance – a grouping with combined annual sales of almost 10 million units a year. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN