Nissan celebrates first Thailand ‘Nissan Retail Concept – NEXT’ showroom
Nissan Ch. Erawan Motors newly opened Salaya Branch in Nakhon Pathom, is the first to showcase innovative global Nissan Retail Concept (NRC-NEXT), part of Nissan’s commitment to consistently enhance customer experience.
BANGKOK, Thailand (27 October 2021) – Nissan Thailand and Nissan Ch. Erawan Motors have officially opened a new showroom and service center in Nakhon Pathom, the first in Thailand to feature the global the Nissan Retail Concept (NRC-NEXT). The opening showcases Nissan’s world-class service standards for Thai Nissan customers, and the company’s pledge to continuously implement cutting-edge customer care innovations and digital offerings across the country.
The new-look showroom, part of Nissan’s global plan to innovate Nissan showrooms with the NRC-NEXT concept, is created to advance the customer experience. Highlights include new facility design and layout to create comforting, welcoming spaces that offer services as efficiently as possible. There are also new service processes and advanced digital environment and tools, to meet all customer needs.
“Thailand’s first showroom to feature NRC-NEXT global standards, is a clear step in Nissan’s plans to give the best integrated experience and environment to our customers and meet all their needs. Throughout the past 21 years, Ch. Erawan Motors and Nissan shared the common goal to continually deliver experiences that exceed customers' expectations. The new impressive showroom and service center is the latest, impressive example of this,” said Isao Sekiguchi, President of Nissan Thailand, emphasizing the significant role Nissan dealers play in enhancing service to continually impress customers.
The new Nissan showroom Ch. Erawan Motors, Salaya, Nakhon Pathom province can serve over 380 vehicles monthly. Additional facilities such as a relaxed modern customer lounge, and customer parking are all available for the convenience of the customers. It is Ch. Erawan Motors’ fourth Nissan showroom and service center, and it reflects the commitment of Ch. Erawan Motors to always offer excellent service to enhance the customer experience. Ch. Erawan Motors has also received various awards such as Best Dealer Award for Best Dealer of the Central and Eastern Region.
“We are confident in Nissan's products. We have invested in creating Nissan’s global showroom concept in Thailand, to give the very best comfort and service for modern customers. So they can receive the highest level of customer service, whether buying a new car or bringing in a vehicle for service,” Wiwat Chanwaowarm, Chairman of Ch. Erawan Motors Co., Ltd added to confirm the commitment to work closely with Nissan to enhance customer experience, “For Ch. Erawan Motors group, we are committed to the ‘Happiness Guaranteed’ policy, meaning that customers can expect comfort, confidence, and happiness every time they purchase Nissan products and services from us.”
Dealerships aligned with the NRC-NEXT concept feature a number of new design elements for customer journey and facility design, such as a new exterior with its iconic Nissan Pylon sign, providing an exciting impression on arrival. On the inside, the ‘Nissan Drive’ sales and consultation area provides a warm welcome to customers, while the Feature Vehicle display showcases the latest Nissan products and technologies, an exclusive delivery area to specifically enhance the car delivery moment when customers receive their vehicle, stylish redesigned exterior.
Currently, Nissan has a network of 178 showrooms and service centers across the country. All showroom renovations will be completed by the end of fiscal year 2023.
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For more information, please contact:
Nissan Motor (Thailand) Co., Ltd. – Communications Department
Tel +66 (0) 2339 3400 Ext. 4113-4114 / www.nissan.co.th