Exporting since 1999 to 115 destinations Highlights company role as hub for local, regional and global consumption Continues investment in Thailand’s automotive sector and communities
BANGKOK, Thailand (17 January 2019) Nissan recently celebrated a significant milestone for its manufacturing operations in Thailand when it reached one million car exports to key destinations worldwide. The Nissan Terra, the all-new frame-based premium SUV, was the one-millionth vehicle to roll off a Thai assembly line for export globally.
Nissan has been exporting high quality vehicles manufactured in Thailand since 1999, with the Nissan Frontier the very first model exported, to Australia. Since then, Nissan’s Thai manufacturing operations have grown to become a key manufacturing hub for Nissan in the Asia and Oceania region, producing high quality vehicles that have been driven by customers across the globe.
The Philippines, Australia, and Japan were the top three export destinations by volume for Nissan in Thailand in 2018, followed by Indonesia, Malaysia, South Africa, Vietnam, New Zealand, Dubai and Oman.
Since 1999, Nissan has significantly expanded vehicle exports from Thailand which to over 115 countries to date. This currently includes six models: the Nissan Almera, March, Navara, Sylphy, Teana and Terra. Nissan is working with some 250 companies in the automotive supply chain that employ approximately 170,000 people. In 2018, Nissan in Thailand ranked fifth among automotive companies in terms of total Thai vehicle export volume, a 19% increase over 2017.
Yutaka Sanada, senior vice president for Nissan in Asia and Oceania, addressing participants at an event at Laem Chabang port, said: “The export milestone underlines Thailand’s importance in our Nissan Intelligent Mobility vision to making safe, smart and sustainable mobility available to as many people as possible. I am particularly excited that the Nissan Terra is the one-millionth export vehicle leaving the port today. Made in and for South East Asia, the Terra has been extremely positively received from customers across the region,” Sanada said. “We will continue to invest in Thailand’s automotive ecosystem to create jobs and help drive economic growth in Thailand. We remain steadfast in bringing the benefits of Industry 4.0 to Thailand,” he added.
In his remarks at the event, Antoine Barthes, president of Nissan in Thailand, also shared with attendees his pride at the world-class quality vehicles produced in Thailand at its plants in Samut Prakan. “This export achievement would not have been possible without the passion and dedication of our more than 5,000 employees, along with the support of our countless Thai customers, dealers and suppliers.”
“Nissan’s manufacturing operations in Samut Prakan province currently have a combined production capacity of 370,000 units a year,” Barthes added.
Dr. Bonggot Anuroj, deputy secretary general of the Thailand Board of Investment (BOI) said: “I offer my heartfelt congratulations to Nissan Motor Thailand for its remarkable success. It is significant that exports from our Kingdom have reached North America, Europe, Japan and Australia, among others, all of which have very high industrial standards. This helps cement Thailand as an auto export hub to the world, and enhances the competitiveness of Thailand in the global market with high-quality automobiles. The BOI will continue working with stakeholders - including automotive companies like Nissan - to continue its ongoing investment in research, development and innovation in the field of future manufacturing as well as workforce skill development.”
Nissan started production in Thailand in 1960. Since Nissan moved its manufacturing base to Samut Prakan in 1975 to meet the growing demand for Nissan cars in Thailand, the company has continued to invest in manufacturing facilities through modernization programs and technological upgrades.
In 2014, Nissan opened a second plant at Bangna-Trad KM. 22, which is the base for local and global export production of the Nissan Navara and a recognized global Center of Excellence (COE) for that pickup. In April 2015, Nissan opened its regional R&D Test Center, located next to the Samut Prakan plants.
“Nissan will continue to invest in skills development through initiative like staff skill development training at our manufacturing operations in Japan. That program was started in 2016 and, since then, 163 Thai employees have already participated,” Barthes said.
Nissan is also supporting communities across Thailand through its internship programs with 11 major Thai universities and Youth Leadership Development program, which is a partnership with the Raks Thai Foundation and CARE Japan. More than a thousand students at ten schools in three provinces, including in Samut Prakan, will participate in the youth leadership program.
About Nissan Motor (Thailand) Co., Ltd.
Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 190 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.
For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.