Nissan announces Adisai Sirisinha as vice president for marketing in Thailand
Bangkok, 2 September 2019 - Nissan announced the appointment of Adisai Sirisinha as vice president for marketing in Thailand, effective 1 September 2019. Adisai will directly report to Ramesh Narasimhan, president of Nissan in Thailand and functionally report to Nirmal Nair, vice president of marketing for Nissan Asia & Oceania. He succeeds Sureetip La-ongthong who will pursue other opportunities outside of Nissan.
In his new role, Adisai will be responsible for developing marketing strategies to elevate Nissan’s brand, managing product introduction strategies, marketing brand plans, marketing communication, CRM, events, and product and pricing strategy in Thailand, under its midterm plan Nissan M.O.V.E to 2022.
“With his strong and extensive experience in both marketing and the automotive industry, I am confident that Adisai is a strong leader who will help support our process in uplifting the Nissan brand in the strategically important Thai market, toward Nissan’s midterm plan ‘M.O.V.E to 2022’," said Ramesh Narasimhan, president of Nissan in Thailand. “Sureetip has provided critical leadership in strengthening and aggressively growing Nissan’s brand and introducing various products.”
Adisai is an experienced marketeer with 20 years of marketing in the automotive industry in Thailand, China and Germany. Prior to joining Nissan, he worked in a global automotive company for more than 17 years, engaging in various key management roles across product and marketing. Adisai holds a degree in Industrial Engineering, and Masters Degree in Finance from Thammasat University.
About Nissan Motor (Thailand) Co., Ltd.
Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 180 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.
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