Bangkok, Thailand (16 March 2023) – Nissan is making an important appointment to its senior leadership in ASEAN as it continues to transform its business in this region in accordance with its long-term vision, Nissan Ambition 2030.

Isao Sekiguchi, currently regional vice president, marketing and sales, for Nissan's ASEAN region and president of Nissan Motor Thailand, has been promoted to president of Nissan in ASEAN, effective April 01, 2023. He will oversee the ASEAN region and remain to continue his role as president of Nissan Motor Thailand. He will report to Junichi Endo, senior vice president, marketing and sales Japan-ASEAN, Nissan Motor Co., Ltd.

"We are confident that Sekiguchi-san will lead ASEAN to sustainable and profitable growth with his deep understanding of the ASEAN markets and his proven leadership. Nissan aims to continue providing value beyond mobility to customers and society in this region, as well as to lay a solid foundation for long-term growth," said Junichi Endo, senior vice president, marketing and sales Japan-ASEAN, Nissan Motor Co.,

In his new role, Sekiguchi will oversee the Japanese automaker's business performance and brand development in 22 markets, including the ten ASEAN member states, and will manage all functions in ASEAN, including manufacturing, purchasing, supply chain management, research and development, marketing, sales, aftersales, product planning, program management office, market intelligence, finance and accounting, total customer satisfaction, network development, and other supporting functions. He will be responsible for driving Nissan's ASEAN growth strategy, which includes positioning Nissan as a leader in the era of electric mobility.

Sekiguchi has more than 20 years of diverse international experience in the automotive sector. He joined Nissan in 2014 as managing director for Nissan North Africa and Egypt and has served as president director of Nissan Motor Indonesia since 2018. Prior to Nissan, he worked with a major Japanese trading house, Sumitomo Corporation, with experience in leading and managing automotive companies based in the US, Germany, and Slovakia.

Sekiguchi holds a master’s degree in business administration from Darden Business School, University of Virginia, and a bachelor's degree in international relations from the University of Tsukuba.


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For more information, please contact:

Kamolchanok Charoenjindarat
Nissan Motor (Thailand) Co., Ltd. - Communications Department
Tel +66 (0) 2339 3400 Ext. 4113-4114 /