NISSAN NAMES PRAPAT CHOEYCHOM AS ADVISOR TO ASIA & OCEANIA EXECUTIVE OFFICE
Bangkok, July 12, 2016 – Nissan announced today that Prapat Choeychom has been appointed to a new role as Advisor to the Head of Operations Committee (OC), Asia & Oceania (A&O) region effective July 15, 2016.
In this new role, Choeychom will report directly to Yutaka Sanada, Regional Senior Vice President and Head of Operations Committee A&O region. In this role, he will support in developing vision and goals parallel to the Nissan Customer Power 2022, a customer orientated strategy formulated to enhance Nissan customer’s satisfaction and at the same time, positioning Nissan as a leading brand in Asia & Oceania.
“As we embark on our customer focused strategy, we aspire to achieve our target of being the leader in Customer Satisfaction primarily in Thailand as well the A&O region. Choeychom has vast experience in Sales and Marketing predominantly in the automotive industry and I strongly believe that this will contribute effectively and positively to the A&O region,” Mr. Yutaka Sanada commented.
In relation to CP2022, Choeychom’s role also requires him to advise the region and set strategy related to CSI and SSI in creating a vibrant culture, philosophy, and strategy that is; effectively shared with senior management and employees in order to promote a top team, customer focus, excellent performance and long-term business success.
Prapat Choeychom, a veteran in the automotive industry has over 30 years experience in the Thailand market.
###
About Nissan Motor Asia Pacific Co., Ltd.
Nissan Motor Asia Pacific was established in Bangkok, Thailand in 2011 as a subsidiary of Nissan Motor Co., Ltd., to act as the regional headquarters for marketing and sales, R&D, Monozukuri strategy (purchasing, manufacturing, and supply chain management), product planning, business management, and finance control.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2014, the company sold more than 5.3 million vehicles globally, generating revenue of 11.3 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan manages operations in six regions: ASEAN & Oceana; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has a global workforce of 247,500, and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since March 1999.