Nissan names Jirada Auto Group “Best of the Best Dealer Award 2021” winner

BANGKOK, Thailand (May 18, 2022) - Nissan Thailand announced the winners of the Best Nationwide Dealer Awards for the fiscal year 2021, at the 2022 Nissan Dealer Conference. With strong performance and outstanding customer service, Jirada Auto Group was granted the Best of the Best Award for this year.

Nissan Best of the Best awards were granted in recognition of Nissan dealers’ outstanding performance in terms of sales, market share, quality and service standards. Nissan Motor Thailand has 177 Nissan dealers outlets nationwide in upholding and continuously developing customer-centric services in all areas. This is to ensure that Nissan customers have an impressive experience and enjoy Nissan’s high customer service standards wherever they are across Thailand. 

“Nissan Thailand strives to provide exceptional service to its customers throughout the country, and Jirada Auto Group Co., Ltd.'s outstanding performance continues to raise the bar for our dealer network here in Thailand”, said Isao Sekiguchi, president of Nissan Motor Thailand. "Nissan's success has always relied on the commitment and trust of its dealer network, and the company, together with our dealer partners, will continue to focus on raising the quality and standard bar to provide excellent service to its customers”. 

Mr. Maythawin Tangjirasilp, Managing Director of Jirada Auto Group Co., Ltd., said, “The Best of the Best Award is our pride. We believe that a smart vision that is practical and realistic, and a clear goal enabled us to achieve our target. Great support from Nissan, in terms of after-sales, business advice and new market opportunities, also contributed to this success. Most importantly, at Jirada Auto Group, we believe that the real key to success is to be happy with your work. It starts with the happiness and teamwork, then success will follow.”  Jirada Auto Group has experienced in automobile business since 1994 and now appointed to be authorized dealer partners for 3 outlets in central region. Jirada Auto Group Co., Ltd., also received the awards in 2006, 2007, 2008 and 2010 which guarantee their success and high-standard services from Nissan. 

Over seven decades of Nissan’s strong footprint in Thailand, customer service has been at its heart. In the past year, Nissan Motor Thailand has launched various projects, including the refurbishment of new service centers under the global Nissan Retail Concept (NRC), the worldwide service center standard, coupled with intensive training for sales consultants and technicians across Thailand. Additionally, to ensure customers are always taken care of and to gain immediate feedback from customers, Nissan has established new channels, such as online satisfaction surveys, and through Nissan’s social media. The goal is to enhance the customer experience and communication in every way, according to Nissan’s ‘Customer Promise’ concept and commitment.  

For information about Nissan Motor (Thailand) Co., Ltd., please visit nissan.co.th, Facebook, Instagram, Twitter and YouTube.

For more information about Nissan’s products, services and commitment to sustainable mobility, visit
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For more information, please contact:

Kamolchanok Charoenjindarat

Nissan Motor (Thailand) Co., Ltd. – Communications Department

Tel +66 (0) 2339 3400 Ext. 4113-4114 / www.nissan.co.th

Yaninee Kasitaranon FleishmanHillard Thailand, Tel. 085-953-3330, E-mail: yaninee.kasitaranon@fleishman.com