All-new Nissan Almera makes Asian debut in Thailand

BANGKOK, Thailand (14 November 2019) – Thailand was today the first country in Asia and Oceania to launch the all-new Nissan Almera, with its 1.0-liter turbo engine, as the perfect intelligent urban sedan. 

Designed to be energetic, provocative, and engagingly modern, the vehicle was revealed at a world-class event titled “Challenge All Beliefs” in Bangkok – reflecting how the all-new Almera challenges all previously held ideas about sedans to give Thai consumers new levels of refinement and safety features.

“This launch of the all-new Nissan Almera is emblematic of the importance of Thailand for Nissan in the Asia and Oceania region. This additionally recognizes the global quality of our local manufacturing operations and employees,” said Yutaka Sanada, Nissan’s Asia and Oceania regional senior vice president. "This vehicle is set to challenge your beliefs around sedans and is a key step to provide our customers with new technologies.”

The Almera’s new, lighter 1.0-liter turbo engine, HRA0, delivers greater power and better fuel efficiency, with a maximum power output of 100 PS, torque of 152 Nm and fuel consumption of 23.3 kilometers per liter*. This results in better acceleration and better power output than previous generations of the Almera.

“The all-new Nissan Almera is an intelligent urban sedan positioned to win the hearts and minds of young Thai families and millennials,” said Ramesh Narasimhan, president of Nissan in Thailand. “It offers a top-class level of safety, innovation and space to meet the needs of all our valuable customers and ensure new car buyers can feel confident they do not have to compromise in their all-important first vehicle purchase.”

The launch event, designed to reveal the new concept for urban sedans, was held at Stadium Warehouse in Bangkok. The 5,600-square-meter space was completely retrofitted to create Almera Town, where all components including food, art installations and other creative elements were created to reinforce the theme of “Challenge All Beliefs.”

Some 600 guests were also able to view the all-new Almera in action, with 300 members of the media undertaking a nighttime test drive, involving multiple stations using the 12,000 square meters of space surrounding the warehouse.

“At Nissan, customers are at the heart of everything we do, and we are continually looking for new ways to best meet their needs and exceed their expectations,” said Adisai Sirisinha, Nissan’s vice president for marketing in Thailand. “When you see the all-new Nissan Almera with the many incredible changes we have made, you will understand why the launch theme is ‘Challenge All Beliefs,’ as this is not the Nissan Almera you think you already know.”

The new Almera incorporates a sleek, comfortable and spacious design that leaves a lasting first impression that drivers can be proud of, along with smart technologies that meet the needs of Nissan’s valued customers, especially young families and millennials.

The new design features lower, wider, and longer exterior dimensions using Nissan’s Emotional Geometry design language, while retaining the Almera’s roomy interior space. Key elements of the Emotional Geometry design language in the new Almera include the V-motion grille, boomerang-shaped headlamps and tail lamps, kick-up C-pillars, and a floating roof.

The new Almera’s interior has also been totally redesigned to accommodate a new instrument panel, infotainment screen, steering wheel and seats. The stylish passenger cabin features high-quality design and exemplary craftsmanship with head- and legroom to spare, retaining its reputation for best-in-class roominess.

Another area where the all-new Almera stands out is its Nissan Intelligent Mobility technologies that provide front, side and rear safety monitoring and intervention. The exciting technology is a key component of Nissan’s vision of how vehicles are driven, powered and integrated into society.

Technology is a top priority in the Almera. Best-in-class safety innovations include Intelligent Forward Collision Warning, Intelligent Emergency Braking, Blind Spot Warning and Rear Cross Traffic Alert. With four cameras on the front, rear and side of the vehicle, the new Almera offers Intelligent Around View Monitor and Moving Object Detection.

The NissanConnect multi-infotainment system with 8-inch touchscreen Color Display Audio (AIVI) also keeps customers ahead of the curve by bringing infotainment, navigation, safety, security and more under a single platform, with seamless connection via smartphone.

The all-new Nissan Almera comes in five grade levels - S, E, EL, V and VL – and six dynamic colors: Radiant Red, Monarch Orange, Storm White, Black Star, Gun Metallic and Brilliant Silver. Pricing for the five Almera grade levels is as follows:

• S: 499,000 THB
• E: 509,000 THB
• EL: 559,000 THB
• V: 599,000 THB
• VL: 639,000 THB

Interested customers can reserve their new Nissan Almera from today for delivery in December 2019, and will receive a vehicle warranty for three years or 100,000 kilometers. For more information, please visit your closest authorized Nissan dealer or contact the Nissan Call Center on 02 401 9600, or visit the Nissan Motor Thailand website

*According to New European Driving Cycle – NEDC Standard

About Nissan Motor (Thailand) Co., Ltd.

Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 170 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.

For more information about our products, services and commitment to sustainable mobility, visit
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