Nissan's reveals details of upcoming all-new city car

BANGKOK, Thailand (7 October 2019) - Nissan in Thailand will soon reveal an all-new city car coming to the Kingdom that features bold new design concepts to target a new generation of millennial consumers.

The result is an entry-level, all-new car that Alfonso Albaisa, Senior Vice President for Global Design for Nissan Motor Co., Ltd, describes as “energetic, provocative and engagingly modern.”

“The design is simply stunning and set to challenge traditional beliefs. It’s a huge leap from the previous generation and current competitors,” Albaisa said. “The exterior has an attractive low and wide stance, while the front and rear LED lighting makes a bold statement, especially at night.”

The all-new Nissan city car is designed with lower, wider, and longer exterior dimensions using Nissan’s 'Emotional Geometry' design language. Iconic Nissan design elements such as the V-motion grille, boomerang-shaped headlamps, and tail lamps, kick-up C-pillars, and floating roof ensure Nissan brand continuity across every vehicle.

 “The interior sets a higher standard in craftsmanship with impressive roominess for customers. It allows drivers and passengers of all sizes to ride in comfort, both in the front and rear seats, with head and legroom to spare,” Albaisa noted.

A section of the rear pillar is blacked out, giving it a ‘floating roof’ effect that complements a more extensive looking stance with more defined fenders, featuring flares on each corner. There’s also an exciting character line which runs through the doors, sweeping upwards towards the rear.

The interior design has been totally redesigned to accommodate a new instrument panel, infotainment screen, steering wheel and seats. The stylish passenger's cabin features high-quality design and exemplary craftsmanship that adds a premium touch to this vehicle segment.

Ramesh Narasimhan, president of Nissan in Thailand, said the all-new design was another example of how the company puts its customers at heart of everything it does to maximize the needs of all its valued customers.

"The next-generation all-new Nissan city car incorporates a sleek, comfortable and spacious design together with smart featured technologies, high driving performance and excellent energy efficiency to meet the needs of young families and millennials. With Nissan consistency developing new design language and technology, this continues to position Nissan as a pioneer and leader in city car segment," Narasimhan concluded.

About Nissan Motor (Thailand) Co., Ltd.

Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 180 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.

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