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BANGKOK, Thailand (August 6, 2021) –Nissan Auto Gallery Be More Dealership took the top prize as Nissan Thailand’s ‘Best of the Best’ dealer award, for its operational standards and continuous employee development in terms of sales, service and creating a the best customer experience.

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At an interview session, Mr. Thammarat Poebaikul, Managing Director of Auto Gallery Be More, working with the Nissan brand since 2017, shared his road to success. While Nissan President Isao Sekiguchi, gave insight on how the brand aims to have the ‘best dealer’ winner’s fantastic customer trust record and service as the guide for the Nissan dealerships nationwide. Focused on customized customer relationships and advice, which is even more important during the Pandemic.


“Nissan is very proud to award Nissan Auto Gallery Be More as Nissan’s best dealer, and we are honored to work closely with its winning team to learn more, and implement new strategies to support all our dealers to give Thai customers the very best service. In The digital era, it is refreshing to see that Auto Gallery Be More has expedited digital channels for customer ease and safety, but still believes in keeping the best humanized service that can never be replaced,” said Isao Sekiguchi, President of Nissan Thailand, recognizing the excellence of the award-winning dealership. “In 2021, Nissan Thailand is solidifying our dealer partnerships under the principles of working together based on three key areas: Transparency, Trust, and Teamwork.”

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This year is a harvest year for the Japanese auto brand, where Nissan unites with 178 dealerships across the country to deliver the best experience for all Nissan customers looking for a car perfect for their lifestyle. A key part of this is bringing digital transformation to adjust the development of the dealer working system to respond to customers precisely and quickly. For example personalized digital communication via email, Line and SMS, enhanced online customer journey and new Dealer Management System (DMS) and Digital Sales Tool (DST). Along with the renovation of showrooms and service centers, training and development of sales skills and after-sales service according to Nissan’s global transformation plan to create sustainable growth.

Thammarat Poebaikul, Managing Director of Auto Gallery Be More

Nissan Auto Gallery Be More has more than 20 years of experience in the automotive business with Mr. Thammarat Poebaikul, Managing Director of Auto Gallery Be More, leading the organization to success the whole way. “I would like to thank all the staff from Auto Gallery Be More for this national achievement. We can achieve this because our employees understand that the heart of being a great car dealer is personal service that machines cannot replace.”

“My secret to success is simple: I make sure my employees are happy at work. Then they will be able to convey that happiness through service to customers. The important thing is the way of thinking that our staff and I have worked closely together to create. It makes everyone understand the same thing that our customers' cars are like ours. But at the same time, I give employees the opportunity to express their opinions honestly and give feedback to the company about work issues, or proposing new methods. As well as practicing being a good listener to listen with their opinion. This reflects in the work that we do, to provide an impressive experience for Nissan Auto Gallery Be More’s customers.”

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Nissan Auto Gallery Be More has branches in Bangkok and Thailand’s lower central region, with a total of seven branches, and their mission is to ensure the experience that customers will receive, will meet all the same standards at all locations. And when the customer behavior has changed, the way of working, maintaining, and reaching customers must be adjusted accordingly. From providing product information through various online platforms including facilitating customers and organizing more online marketing activities.

“Nissan Auto Gallery Be More employees don't just sell vehicles. But we have to be good friends with our customers. I believe that word-of-mouth marketing is one of the best sales approaches. Therefore, we keep taking care of our existing customers, and welcome new ones like family,” added Thammarat.


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For more information, please contact:
Kamolchanok Charoenjindarat
Nissan Motor (Thailand) Co., Ltd. – Communications Department
Tel +66 (0) 2339 3400 Ext. 4113-4114 /