Rayong students learn entrepreneurial skills under Nissan Thailand’s Youth Development Program
Bakery workshop designed to encourage entrepreneurial thinking and aspirations to meet community needs.
BANGKOK, Thailand (September 07, 2018) – More than thirty students from three middle and high schools in Rayong recently received hands-on experience in all aspects of running a small business.
The event was part of a two-day workshop designed to build entrepreneurial skillsets for students in Rayong under Nissan Thailand’s Youth Leadership Development Program (YLD).
The students from Pheraksamata Wittaya School, Wat Suwan Rangsan Community School and Wat Huang Hin School were taught how to set up a bakery and create baked goods. This included learning how to source quality ingredients at reasonable prices, revenue projection, creative and attractive packaging and then how to market their bakery products.
“Nissan Thailand is committed to investing in the future of Thai youth by helping encourage entrepreneurial thinking,” said Peter Galli, vice president of communications at Nissan Thailand. “Real-life experience is critical, so letting them experience first-hand how a small business operates and helping them understand the many processes involved in making it successful, gives them the basis and understanding to think differently about their future career path.”
Nissan has been partnering with CARE International Japan and Raks Thai Foundation since 2017 across eight different schools in Ayutthaya and Rayong. Activities focus on developing leadership skills and providing the occupational skills training necessary for micro-business activities to students.
The program has reached more than 1,200 students in both provinces to date, with a goal of a helping 3,000 students by the time the three-year program ends in 2019.
The program is already creating entrepreneurial aspirations in the students. “I now have new and very valuable skills. I have learned how to calculate costs effectively so as to generate better business profits,” said Khemika Jongcharoenmunkong, a student from Wat Suwan Rangsan Community School who attended the two-day workshop. “As a result of the workshop, we now plan to set up a bakery shop in the school co-operative and, one day, I want to own a bakery shop because Rayong is a tourist destination so there is strong demand for bakery products here.”
About Nissan Motor (Thailand) Co., Ltd.
Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 190 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.
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