Technological innovations under Nissan Intelligent Mobility continue to help drive the Thai automotive industry. Nissan shares its vision for the future of mobility in Thailand with leading executives at the British Chamber of Commerce.

Nissan shares its vision for the future of mobility in Thailand with leading executives at the British Chamber of Commerce
Nissan shares its vision for the future of mobility in Thailand with leading executives at the British Chamber of Commerce
Nissan shares its vision for the future of mobility in Thailand with leading executives at the British Chamber of Commerce

Mobility Matters: Antoine Barthes, President, Nissan Motor Thailand (right) at British Chamber of Commerce in Thailand (BCCT) with chairman Chris Thatcher.

BANGKOK, Thailand (09 October 2018) - Nissan recently shared its vision for the future of mobility in Thailand at an event attended by more than 50 members of the British Chamber of Commerce Thailand (BCCT).

The presentation by Nissan Motor Thailand President, Antoine Barthes, highlighted how the technological innovations under Nissan Intelligent Mobility continue to help drive the Thai automotive industry.

 “The role of cars in Thai society is clearly changing. They are now far more than just a vehicle that takes you from point A to point B. A vehicle is now an expression and extension of an individual’s everyday lifestyle. Technology is what motivates modern customers as they want to stay connected while driving,” Barthes said. “Thailand is a technology and social media driven society. Research has shown that Thais spend 9.38 hours online every day, and an average of three hours and 10 minutes per day on social media,” he said,

Nissan’s history dates back over 85 years, with its first “Datsun” car. That was followed by many other models known in markets worldwide. Just as it did in the past, Nissan today continues to adapt and advance to ensure it meets the needs of increasingly selective and demanding customers with regards to what they expect from their vehicle, Barthes said.

Technologies like ProPILOT Assist, a key hands-on driver-assist system that helps them stay centered in their lane, navigate stop-and-go traffic, maintain a set vehicle speed and a set distance to the vehicle ahead, were already well tested and accepted, he said.

Technologies like these showcase Nissan’s vision for how cars will be powered, driven and integrated into society in the future, and sets the foundation for the autonomous vehicles of the future.

Barthes also shared future-looking ground breaking Nissan technologies like the company's Brain-to-Vehicle (B2V) technology, where the driver wears a device that measures brain wave activity that will let the technology adapt to make driving more enjoyable.

Nissan Intelligent Mobility has three core pillars: Intelligent Power, Intelligent Driving and Intelligent Integration, and these technologies will be embedded across all its vehicles. These help build new bonds between the vehicles, drivers and most importantly society, Barthes said.

Many of these features will be found in Nissan models right here in Thailand, including the all-new Nissan Terra – a frame-based luxury SUV - and the flagship electric vehicle, the Nissan LEAF, which will be available in Thailand later this fiscal year, he added.

“At Nissan, we believe in a future in which driving is a safe, enjoyable and exciting experience, with technology taking center stage. And we believe that future is electric, connected and autonomous,” Barthes concluded.

About Nissan Motor (Thailand) Co., Ltd.

Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 190  showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.

 

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.

 

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