Nissan’s "Honor the King’s Legacy" project to help the community recycle waste

Bangkok, Thailand 14 December 2018 - Nissan in Thailand today launched the second wave of its “Honor the King’s Legacy” project, which focuses on creating a sustainable income for the local community in Petchaburi province.

Nissan first introduced the “Honor the King’s Legacy” project in 2017, and that initial program identified 10 hardworking individuals who had transformed their personal and professional lives by following the late King Bhumibhol Adulyadej’s sufficient economy philosophies. Participants visited the 10 successful project to see these outstanding individuals at work, traversing more than 1,500 kilometers and following in the late King Bhumibol Adulyadej’s footsteps.

“We are very excited to announce the details of this, the second program under Nissan Thailand’s ‘Honor the King’s Legacy’ project today. This year’s project is borne out of the spirit of giving – embodied by the Thai monarchs,” said Peter Galli, Nissan’s vice president, for communications in Thailand. “We want to give back to community by helping give them a skill that they can use to create income and help improve the community’s overall well-being over the long-term.”

A focus of this second program involves helping the community identify waste that can be upcycled and turned into something that can be sold. To achieve this goal, Nissan is proudly collaborating with Jarupatcha Achavasmit, a lecturer in the Faculty of Architecture, King Mongkut’s Institute of Technology Ladkrabang.

A team of more than 70 students from the department will participate, conducting research to identify waste from the community and then proposing processes and designs that the community can follow to upcycle this waste into products that they can sell.

“The students and I are so happy to be involved in this worthwhile project,” said Prof. Jarupatchara Achawasmit. “The students will get hands-on experience rather than just classroom-based learning. Project-based learning where students can engage in interesting activities is far more valuable and participating in this project will let them learn how to design and produce valuable products that benefit a local community. These practical skills will be very useful for them in their future careers,” she added.

Once the trash to be upcycled has been identified in association with the community, the students will be broken into teams that will design products to be sold. The most suitable of these will be selected, and the people in local community in Phetchaburi province will be taught how to make them by the students.

“Through this project, Nissan continues to follow the teachings, wisdom and generosity of Thailand’s monarchs, and help people in the local community gain skills that can be used to generate income and build a long-term and sustainable income, Galli said. “This will hopefully help in a small way to improve the community’s overall financial situation, recycle waste and keep Thailand’s environment clean and safe for future generations,” he added.

About Nissan Motor (Thailand) Co., Ltd.

Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 190  showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.

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