Nissan grabs imagination of millennials at Blognone Tomorrow Conference

Suggests future of mobility is electric, connected and autonomous

BANGKOK, Thailand  – Nissan impressed participants at Blognone Tomorrow in Bangkok with its vision on the future of automotive and its modern applications for everyday life.

At the recent event in Bangkok, Nissan showcased technological advancements under Nissan Intelligent Power, Intelligent Driving and Intelligent Integration to its growing millennial audience. These are part of Nissan Intelligent Mobility, Nissan’s vision to transform the way we drive and live.

According to Vincent Wijnen, senior vice president for Nissan Asia and Oceania, Nissan understands millennials expect to be connected whether they are driving or riding as passengers in cars.

“By 2020, 40% of new car buyers will become millennials. These digital natives that want internet connectivity 24 hours a day, seven days a week. Cars are more than vehicles to help us move them from A to B; they are an extension of our lifestyles. Nissan is committed to providing consumers an enjoyable, safe and sustainable driving experience through our Nissan Intelligent Mobility vision. This starts with electrification.”

According to a Nissan-commissioned study by consulting firm Frost & Sullivan, more than 40% of Thai consumers are open to buying an electric vehicle as their next car. The new Nissan LEAF, the world’s best selling electric vehicle (EV), is due to launch in Thailand within the fiscal year 2018, leading the EV movement towards more sustainable mobility and environment.

Wijnen also elaborated on e-POWER technology: “This Nissan technology gives people the EV driving experience but without the need to charge by plugging in your car. Charging is done through the built-in gasoline engine.”

Discussing autonomous driving, Wijnen argued that future consumers may rather spend their time in a car socializing with friends or watching than minding gridlock traffic. “At Nissan, we believe in giving people options. And we are given the option to be driven to more and more people. ProPILOT, which is now available in Japan and the USA, is a technology that helps us get to full autonomous driving. The Nissan technology enables vehicles to operate autonomously during single-lane driving on the highway. It supports safer driving and eases the driver's workload in heavy traffic or on long commutes,” Wijnen said.

Giving a glimpse into the further future, Wijnen also demonstrated Nissan’s Brain to Vehicle technology, a world’s first AI-powered system that allows the human brain to interact with the vehicle. The technology is currently being developed to enhance autonomous driving and was shown at the Consumer Electronics Show in Las Vegas earlier this year.

Blognone Tomorrow was held from on August 8 at BITEC Bangna Bangkok. With 900 tech enthusiast, it is Thailand’s largest event on the future of technology.

About Nissan Motor (Thailand) Co., Ltd.

Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 190  showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.

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