Nissan Pays Tribute to the Late King Bhumibol Adulyadej

BANGKOK, Thailand (November 1, 2017) – Thailand’s late King Bhumibol Adulyadej dedicated his life to improving the lives of the Thai people and providing them with sustainable life during his 70-year long reign.

To honor his legacy, Nissan Motor Thailand proudly launches the ‘Khaē Jai Kor Phīengpor Tām Pho Tee Porphīeng’ as a project that will run nationwide from today until next year.

Nissan is partnering with Shell Company of Thailand Ltd. and Mentagram Co., Ltd. (GoPro), on this initiative.

The project will provide media with powerful experiences as they journey across the country to visit various projects that are based on the late King Bhumibol Adulyadej’s philosophies and teachings, and include activities that showcase how these have been brought to life, to ensure his philosophies and teachings are preserved and passed on to future generations. 

As such, Nissan Motor Thailand has identified highly qualified individuals throughout the Kingdom for its ‘Khaē Jai Kor Phīengpor Tām Pho Tee Porphīeng’ project whose work and daily life exemplify the late King Bhumibol Adulyadej’s teachings.

 “I am honored to take part in this initiative to organize the ‘Khaē Jai Kor Phīengpor Tām Pho Tee Porphīeng’ project to remember Thailand’s beloved monarch, the late King Bhumibol Adulyadej,” said Mr. Antoine Barthes, President, Nissan Motor (Thailand) Co., Ltd.

“Nissan is a long-established company in Thailand, and we have always admired and viewed the late King Bhumibol Adulyadej as a role model. We have tried to follow in his footsteps by doing our small part to help ensure sustainability across the country, and this project helps ensure that that the late King’s teachings are retained and shared to the ongoing benefit of the country,” Mr. Barthes added.

The project is centered on a series of one and two-day weekly media trips to various provinces across Thailand that take place from November 2017 through March 2018. Participants will visit projects that reflect the teaching and works of the late King Bhumibol Adulyadej: trips are planned to Nakhon Nayok, Chiang Mai, Maha Sarakham, Phetchaburi, Ranong and Loei provinces, with much more to be added. 

The ‘Khaē Jai Kor Phīengpor Tām Pho Tee Porphīeng’ centers around ten projects from ten unique individuals across different fields of expertise - including agriculture, conservation, and energy.

Nine of these projects are dedicated to the late King Bhumibol Adulyadej, while the tenth is dedicated to the current King Maha Vajiralongkorn Bodindradebayavarangkun. The goal is to showcase the ninth reign moving forward into the current tenth reign and to help facilitate passing the torch of these philosophies and teachings to future generations of Thais.

According to Ms. Sangdeaun Chailert, Founder of Save Elephant Foundation and Elephant Nature Park, “my earliest memories of the late King Bhumibol Adulyadej were of him working hard as the 'Father of the Kingdom' for the benefit of all Thai citizens. Due to the many troubles and problems that citizens face, the late King Bhumibol Adulyadej never left our side. He became an inspiration to sacrificing oneself for the greater good. Therefore, I must dedicate myself to preserving wildlife and the environment of our country which he loved with all his heart. I also want everyone to join together for the good of society to continue the teachings of the late King Bhumibol Adulyadej.”

Mr. Kosol Saengthong, the follower and Network President of the King’s Footsteps Project, Petchaburi Province, agreed; “Ban Pah Deng Energy Innovation Community is rooted in the late King Bhumibol Adulyadej’s sufficiency economy philosophy. To make this happen, our organization needs to put our heart and soul into it, think out of the box, and be willing to work with others. This will create three kinds of happiness; happiness by using what you have; happiness that comes from developing creative ideas and happiness from giving back to the community. We are proud to be a part of this project and continue the philosophy of the late King Bhumibol Adulyadej,” he added.

Nissan Motor Thailand will provide all the vehicles used throughout the project to ensure the safety of participants and to ensure they get to experience Thailand’s scenic beauty that the late King Bhumibol Adulyadej loved so much.

“The late King Bhumibol Adulyadej loved and cared for his people and devoted his entire life to the betterment of Thai society. Nissan Motor (Thailand) Co., Ltd. recognizes his legacy of hard work and is following in his footsteps by putting all Thai citizens and employees at the heart of everything we do,” Mr. Barthes said.

“The ‘Khaē Jai Kor Phīengpor Tām Pho Tee Porphīeng’ project not only allows us to engage with all Thai citizens but also with our dedicated employees. Apart from this project, we will also be organizing special activities for our employees to allow them to continue paying respect to the late King Bhumibol Adulyadej,” Mr. Barthes concluded.

###

For more information, please contact:

Mr. Kamolchanok Charoenjindarat

Nissan Motor (Thailand) Co., Ltd. - Communications Department

Tel: +66 (0) 2339 3400 Ext. 4113-4114 / Fax: +66 (0) 2253 1022 http://www.nissan.co.th/

Paphada Tuanghirunvimon

TQPR (Thailand) Co., Ltd.- Senior Consultant

Email: tuang@tqpr.com

Tel: +66 (0) 2260 5820 Ext. 113

About Nissan Motor (Thailand) Co., Ltd.

Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 200 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In the fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. Nissan engineers manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined annual sales of almost 10 million vehicles.

For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.