Nissan KICKS e-POWER’s Creative
#CatApproved Commercial Lifts Spirits
Nissan releases cat video celebrating Thailand’s ‘cat slave-trend’ rise, after learning cat videos are scientifically proven to make viewers smile, feel happy and positive.
Bangkok, Thailand (11 August 2021) – Pets and car are sometimes considered human’s best buddies, so Nissan Thailand has launched an adorable cat video, to creatively entertain and lift the spirits of Thai consumers, with Nissan KICKS e-POWER. With Thailand’s growing cat trend due to COVID-19, scientific studies show watching cat videos makes viewers feel more positive1. Since late 2019, the COVID-19 pandemic has changed the way we live, and people are more isolated while working from home, so having a pet friend has become popular, to reduce depression and stress.
Cat videos are proven to deliver significant health benefits – like boost energy levels, heighten positive emotions and decrease negative feelings2, something particularly important during the pandemic. And Thailand (42%) has the third-highest number of cat owners in the Asia-Pacific region3, also rising due to COVID – so Nissan decided to combine both consumer insights in the ‘KICKS loves Cats’ video, under the concept of #CatApproved.
The star of the video is the celebrity cat, ‘Khun Manee’ from the page “Khun Manee Ninew" who plays the role of ‘Kickie,’ the selective and stylish cat. Fittingly, she is a rare Thai Khao Manee cat breed. Her personality imaginatively connects the meticulous and independent nature of cats with the unique benefits of Nissan KICKS e-POWER.
“With the growing popularity of cats in Thailand, coupled with the consumer insight that cat videos help people feel happier, Nissan was inspired to create a fun video using one of Thailand’s celebrity cats. We aim to bring a smile to consumer’s faces while educating them about the distinctive benefits of e-POWER. As a pet-friendly car company and cat-lover myself, the high standards that our feline friends are infamous for makes it perfect to represent the standout car model like Nissan KICKS e-POWER. e-POWER technology is for trendsetters, and KICKS’ stylish design and electric-vehicle benefits, yet the ease of no charging, makes it perfect for those wanting to stand out,” said Isao Sekiguchi, President of Nissan in Thailand.
Nissan’s goal was to present the features of Nissan KICKS e-POWER through creative and cute content that attracts pet lovers. And make it more interesting by telling the story from the perspective of "Kickie" the picky cat. This video clip is meant to be different from other car commercial clips. Kickie is also a representative of consumers who want the best products and services that are worthwhile and responsive to their own lifestyle.
Nissan continues to build further awareness amongst cats-lovers on the online platform by promoting the video clip through fun and adorable content on the famous cat Facebook pages such as “They Call Me Meow” (เค้าเรียกผมว่าแมว), “Kon Tong Maew Err” (ขนทองแมวเอ๋อ), “Nhamaew” (หน้าแมว), etc.
Nissan hopes that this video brightens up people’s day and brings a smile from Kickie's chaotic love story and the PURRFECT MATCH mission: because in her own words: “why be simple, when you can be stunning!” Follow the story here Facebook - Nissan or YouTube – Nissan Thailand.
For more information about Nissan’s products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
For more information, please contact:
Nissan Motor (Thailand) Co., Ltd. - Communications Department
Tel +66 (0) 2339 3400 Ext. 4113-4114 / www.nissan.co.th