Nissan continues the "Honor the King's Legacy" project in Thailand

BANGKOK, Thailand (October  11, 2018) – Nissan Thailand is extending its “Honor the King’s Legacy” project to show respect for the legacy and wisdom of Thai monarchs by supporting communities and projects championed by them.

In its second year, Nissan will emphasize community development through water and environmental management, and engage the public via a dedicated Honor the King’s Legacy Facebook page. 

As water pollution is one of Thailand’s most pressing environmental issues, this year’s activities will focus on water and protecting the environment. Under the project, Nissan will bring together design institutes, media, university students, employees, local communities and non-governmental organizations to raise awareness about the need to preserve Thailand’s precious water resources.

“The Thai monarchs have always worked tirelessly to benefit local communities across Thailand, and Nissan is committed to supporting that. Access to clean water is a basic human need, and we will use social media to help educate communities on the importance of waste management, water resources, and conservation,” said Peter Galli, Nissan’s vice president of communications for Thailand

This extension of the project follows last year’s initiative that focused on ten highly qualified and unique individuals who had transformed their work and daily lives by following the teachings and guidance of the late King Bhumibol Adulyadej during his long reign. The program highlighted the ten projects across Thailand run by the unique individuals under the late King’s economic sufficiency philosophy. Participants visited these projects traversing 1,500 kilometers to follow in the late King’s footsteps.

The “Honor the King’s Legacy” Facebook page will be used as the primary communication channel to create awareness about these activities. Nissan Thailand invites anyone who wants to be part of this initiative to ‘Like’ its Honor the King’s Legacy Facebook page

About Nissan Motor (Thailand) Co., Ltd.

Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 190  showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.

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