Interbrand Names Nissan one of the Best Global Brands in 2017

BANGKOK, Thailand (October 18, 2017) – Nissan has ranked 39th in the latest Interbrand's ‘Best Global Brands’ study that names the world's most valuable brands in 2017 by estimated brand value.

The recent study estimates the value of the Nissan brand at US$11,534 billion, compared to last year when Nissan ranked 43rd with an estimated brand value of US$11,066 billion.

In the study, Interbrand cites Nissan's actions to improve brand value, centered around the company's Nissan Intelligent Mobility strategy. It also singles out the customer benefits Nissan has delivered, such as its autonomous driving technologies and electric vehicles. Interbrand has recognized Nissan as one of the world's most valuable brands for seven straight years.

In compiling the study, Interbrand looks at the investment and management of each brand as a business asset, considering financial performance, the role of brand in the purchase decision process, and the brand's strength.

The recognition reflects Nissan's renewed focus on its ‘Nissan Intelligent Mobility’ in the past year, when the company launched new products featuring the e-POWER series hybrid system and ProPILOT single-lane autonomous driving technology. The company also showcased Nissan Intelligent Mobility at the Consumer Electronics Show in Las Vegas in January 2017. Then on Sept. 6, Nissan unveiled its new Nissan LEAF, the second generation of the world's best-selling electric car.

Mr. Antoine Barthes, President, Nissan Motor Thailand Ltd, said his goal was to put the customer at the heart of everything the company did. “Here at Nissan (Thailand) Co., Ltd., we are committed to strong growth in the Thai market, which includes increasing our brand presence. As one of the major players in Thailand’s automotive sector, we are laser focused on meeting the needs of our Thai customers through providing an extensive range of Nissan vehicles in Thailand, he said.

“We recently announced our intent to bring the new LEAF to Thailand as we focus on the ‘Electrification’ of Thailand. As concerns about air quality and the environment grow, innovative Nissan solutions like e-POWER, and EVs like the LEAF, are essential to a smart, clean and sustainable driving future, without compromising affordability or driving pleasure,” Barthes said, adding that Nissan is continuously evolving its Electrification strategy and portfolio, with the goal of making this accessible, attractive, and convenient for all driving needs in all countries across the globe.

Nissan Motor Thailand also continues to invest locally, in its people, dealer partners, products and processes. It currently employs more than 5,000 dedicated people and operates two manufacturing plants that produce vehicles for sale locally and which are also exported globally.  As a production hub, Nissan Thailand has, since 2007, exported some 900,000 units globally manufactured at its Thai plants.

The company has also invested over $25 million USD in a new R&D facility in Thailand, which provides testing facilities for 90 countries globally.

“All of this is designed to ensure the happiness, satisfaction, and safety of our customers,” Barthes said.

For more information about the 2017 study, please visit http://www.bestglobalbrands.com/

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About Nissan Motor Thailand

Nissan was established in Japan since 1933. The company has been partnered with French manufacturer Renault since 1999 and Mitsubishi Motors since 2016 under the Result-Nissan Alliance.  Nissan started a business in Thailand since 1952, Supported by its newly expanded NMAP R&D Centre Thailand, Nissan Thailand is the largest regional production hub with a current annual production capacity of some 350,000 units. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 200 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.

About Nissan

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti, and Datsun brands. In the fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. Nissan engineers manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors, which became the third full member of the Alliance – a grouping with combined annual sales of almost 10 million units a year. For more information on our products, services, and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN